People are tired of being pushed into something they don’t want
According to a Stackla study, 90% of customers premium originality when choosing companies they love and support. But what exactly is credibility? How can we show our customers that we are human, connectable, and not just a brand with a plan?
Here are six practical tips on bringing credibility into your startup marketing strategy.
What is credibility in marketing
Credibility is having a real connection with the target audience. If you’re not original, it’s hard for customers to connect with what you’re doing. People want brands they can relate to — companies like them, who are better at their job or service just because of experience and expertise. Credibility is also about being transparent and showing the world who you are and what you believe in. So, think of originality as your company’s personality; It should be unique to every existing brand.
How startups can bring credibility to their marketing
Did you know that nearly 90% of startups fail? Startup marketing is challenging because you are often underfunded, have a limited client base, or are starting. As a co-founder and business owner, I understand the challenges you face. I have failed many times. That’s why I want to share some marketing strategies that have worked well for me and helped people connect with us on an emotional level every single day.
1. Know your target audience
You need to know your target audience and their needs and interests before creating a message or talking about them on social media channels like Facebook, Instagram, and Twitter. The more you know, the better your marketing will be.
Your job is to create an emotional connection between brands and customers, and originality is vital. Once you understand your target audience and their needs, you can talk to them more effectively on the appropriate social media channels.
2. Be honest in your marketing messages
Knowing your target audience doesn’t mean you have to be overly promotional. You can still show people who you are as a brand and what makes your company unique while being more realistic about your company’s benefits. Being believable in marketing means not trying to be something you don’t want to be. People will correctly see through anything that looks fake or deceptive. If you decide to be honest with people, put all your cards on the table. Don’t try to market your startup as it isn’t.
3. Be consistent with messages across social media channels
It’s no secret that social media has changed the way brands communicate with customers. Social media channels like Facebook, Instagram, Twitter, and TikTok are potent tools that can help you build relationships with people interested in your startup’s product or services. Your brand messaging needs to be consistent across all of these channels. You must be compatible with your words, images, and tone of voice if you want your target audience to trust what you have to say. Why, for example, would potential consumers think you would if you sent conflicting messages on social media?
Don’t forget to keep in mind that social media is a two-way street. Startups need to get involved and respond quickly when people ask questions or have concerns about their product or service — this also helps build trust. It is best to create a single voice for your brand across your social media channels. This will help you connect with people more personally, and that’s the essence of credibility: being authentic.
4. Give people something to talk about
Don’t just sell people your product or service. It would be best to give them a reason to buy from you. If someone is not interested in what you have to offer, there is no point pursuing the relationship. Give potential clients something that makes them want to work with you rather than against you.
5. Create a credible voice for your brand
If you want to create a brand that people will love, your voice must be original. Your customers may not get the experience they expect without a credible voice and may negatively affect your company. Don’t expect to win customer loyalty or get people excited about your product if it doesn’t look like you. It’s not just what you say that is important. It’s also the way you say it. Having a credible voice for your brand means letting go of the idea that marketing is a science, not an art. It would be best to put creativity into everything that comes out of your business, from product development to marketing and sales.
6. Use metrics and data analysis to improve your marketing
Just because you are original does not mean that your marketing will be successful every time. Even if you put a lot of effort into it, everything can still lie flat on its face. Remember that marketing is half an art and half a science. You need to put creativity into everything you do and remember that metrics and data analysis are essential to adding substance to those creative decisions. What works today may not work next month or even tomorrow, so don’t get too hung up on one marketing strategy.
Take advantage of advanced marketing tools like social media ads, influencer marketing, and even email campaigns to get your startup name out in the world. Track everything you do to improve it over time.